Rule number 1: Get eye level with the subject.
The means, you must get down to their level. Seeing eyes in a photo help to make it "more intimate". The subject doesn't have to look at the camera like if you are photographing someone in action, but you should at least be in the same planes as them. The best shots won't be sitting in front of you, and you may have to move down to get the best shot.
Rule number 2: Use a plain background.
When you take a photo with a messy and unorganized background, it can take away from the subject you are trying to photograph. If you make it so that you subject is on a plain, simple background then they/it will be more emphasized. Also be on the lookout for tree branches and any other objects that might appear to be sticking out of the subject, and make it look like they have an extra set of limbs.
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